What: The Roll-Top Daypack is designed and styled to meet your travel needs and is the perfect daypack for shopping, travel, school, college, university and commuting every day to the office. Not only will the bag support your needs, but through the company’s mission to help children in care, it will support the needs of those who need it most.
Impact: After discovering most children in care transport their worldly belongings in a bin bag, Youth Worker Dave Linton set up Madlug to help support children in care. With every bag purchased, one will be given to a child in care. Each bag is unbranded to avoid stigma, folds away neatly and is labelled with the tagline ‘You are Incredible’ to remind every child of their value, worth and dignity. To date over 20,000+ children in care have received a Madlug bag.